- First Pavlova cafe (street style) was open in Tallinn in December 2017. There were about 600 visitors on the Grand Opening day with nearly 1000 cakes sold.
- Second cafe was open in Tallinn in November 2018 (in shopping mall). According to T1 mall statistics, its one of the most visited places in whole building.
- Third cafe was open in Tallinn in June 2022 (largest shopping mall in Tallinn) as a part of Food City concept.
- 4th cafe (franchise model) is due for opening in Vilnius (Lithuania) in the beginning of March 2023.
- Trademark Pavlova, Pavlova Sweet Legend registered on EU territory in December 2018.
- Pending registration in US and Middle East.
- Pavlova cafe signature cake design patented in EU in August 2018.
